Woolworths and Safeway Cash Saver Stamps
Woolworths was formed in Sydney in 1924 and has grown to be one of the two biggest supermarket chains in Australia. Woolworths acquired Australian Safeway in 1985 and still operates under that name in some of the Australian States. Marketing material can therefore be found bearing either name, and sometimes both.
Cash Saver stamps were used in the 1980s in association with a series of continuity programs. For every $5 spent at one of the stores the customer was given one stamp. By collecting the stamps on special sheets the customer became entitled to either purchase items at ever-increasing discounts until some items were free. Most items on offer were special ranges of crockery and glassware.
The cash saver stamps come in a range of colours - different colours for different promotions. The stamps are generally 30mm x 23mm in size but the printed size is either small (23-24mm x 17-18mm) or large (25-26mm x 18-19mm). The stamps were supplied in pads of 1,000 stamps in 100 panes of ten.
The panes are imperforate all round and the individual stamps are perforated between. The large stamps have been seen with a large hole in the centre of the line of horizontal perforation but the small stamps have been seen with a row of even sized holes. Other variations may exist and details are invited.
Finally, the designs come in two types - one for Woolworths ('W' logo) and another for Safeway ('S' logo).
Seen to date are the following -
Blue, small size, used for Sheffield Porcelain China Collection. Woolworths stamps issued in early 1985 and had to be redeemed by 23 March 1985.
Orange, large size, used for Countryside Bakeware Collection. Woolworths stamps issued to 7 September 1985.
Brown, large size, used for Countryside Cookware Collection. Woolworths stamps issued to 10 May 1986.
Beige, large size, used for Countryside Cookware Collection. Safeway stamps issued to 10 May 1986.
Purple, large size, used for Royal Bavarian Crystal Collection. Woolworths stamps issued to 11 October 1986.
Red, large and small size, used for Countryside Stoneware Collection. Woolworths stamps issued to 31 January 1987.
Grey, large size, used for Galleria Bakeware Collection. Woolworths stamps issued to 4 July 1987.
The final type, or perhaps the first, is for a Safeway Stoneware offer. Red stamps of a different design were used
in the promotion running from 15 July to 2 November 1985.
Additions to this group are welcomed.