Three months ago a schoolgirl in Scotland decided to write a blog about the meals provided by her school. School meals are remembered less than fondly by many of us and have been the subject of government reviews and guidelines to make them more healthy. Schools have, in the face of financial pressure, either stopped supplying meals or pared the menu to the bone.
Martha photographed her meals and
wrote a critique for her blog - and some of the meals scored well and look quite appetising if on the small size. Students in other countries sent her pictures and commentaries on their own meals from school. At the same time her friends were also raising money for the "
Martha's Meals" charity that sets up school feeding projects in communities where poverty and hunger prevent children from gaining an education.
The the local newspaper picked up the story.
The school
meal staff were not especially happy about the coverage. The local authority - but not the school, which has been supportive - banned Martha from taking any more photos, effectively suggesting an end to the blog.
And that's when the gravy hit the fan! Celebrity chefs and other readers picked up on the story when the national media copied it, and soon #neverseconds was trending in the UK on twitter. (That means a lot of people were mentioning it!)
I have never seen a web-counter, much less a blog counter, moving as quickly as this one. It's on
3,304,000 as I write - and clicking over (mine has 374,000 in 4 years!)
The head of the local authority has overturned the ban, although nothing new has been posted yet, but the real beneficiary of this monumental public sector boob is a massive boost to the funds of
Mary's Meals.
Martha and her friends had set a target of
£7,000 ($10,850). At lunchtime today the amount donated to Martha's Meals was over £21,000 ($32,550). But as social media pushed the story higher, the donations came in faster and one commentator on twitter calculated that they were running at
over £100 ($165) per minute!
The total is currently approaching
£34,700 ($53,800).
Daily Telegraph report on the story.
_________________
Ian Billings -
Norvic Philatelics GB stamps info:
http://www.norphil.co.uk - also /catalog for our ecommerce site, blog.norphil.co.uk, shop.norphil.co.uk and Ian_norvic on twitter